25 responses to “Logo sketches – Round 3

  1. Great work Jeremy!
    I’m just getting into the discussion this round, but I too am drawn to the simpler designs like 5, 9 or 13. I did not care for 5 and 9 alone in the last round, but now with the text circling around it, it completes the design. If others prefer the blue circular designs, I would vote for # 6 or 12 (round 3) without the extra band around the outside. Also, if the trillium is going to appear more realistic, I think we need to be sure it does not become to similar to the Ontario Trillium Foundation logo. My first thought when I saw the use of the single trillium for Sonsi was to their organization.
    Thanks again for all your time and hard work!

    • I just looked at the Trillium foundation logo and trust me it will look nothing like that. It will be much more realistic, think more along the lines of photo-realism.

    • I like number 1 as well, thought i still have a soft spot for number 3, but I think I would change the outer text on 3 to match what I have done on number 1. They are almost identical, just one gradient change.

      • I think with either one, if it was being used in black and white (like on stationary or something, when we get our world headquarters) the outer ring would need to lose the gradient. Just be white.

  2. It seems as though my original comment from the first batch never posted! (likely my sketchy wifi..) in any case..

    Jeremy, first I’d like to say.. big props for taking on such a challenge. Creating any brand identity for a collection of artists with vast backgrounds is by no means an easy task. Excellent start; I find the idea of the trillium quite fitting paying homage to Ontario. I agree with what has been said prior (associating blue as corporate ) as I get a vibe of an icon for energy/ resources corporation.. however, its a really great exploration of ideas to kick off the project ๐Ÿ™‚

    (consider me ol’ fashion, haha) I find that the most effective brands / identity’s are crafted with simplicity and most efficient in black and white/ negative space potentially with a hint of colour for polish. SONSI, being a creative outlet / organization of artists / scientific academics – I feel that our organization, requires a simplistic, almost crest-like symbol without gradient (not to mention printing issues) with crisp a sophisticated typeface would be effective with the right kerning treatment, similar to what you have started – with this in mind.. #5 + #9 have a breathable yet refined stance. Awesome!

    I like this ‘crest iconic’ direction. Expanding on thisโ€ฆI’m wondering whether or not if an ink rendered illustrated trillium (as mentioned before) OR a refined iconic trillium (bolder continuous/minimal line weight) would be more affective..? (without being too overly complex to get buried within the sonsi typeface and avoid overlapping)

    (……Think wine labels) Sophisticatedly classy and strikingly bold ๐Ÿ™‚

    ..I’m envisioning our brand silk screened onto a white wall of an art gallery exhibit with black acrylic / vinyl.. or faded in gray and scaleddown in size on websites, cards etcโ€ฆ) – so this is what shenanigans is going on in my head.

    Check out these sites for design inspiration!
    logopond.com/
    cargocollective.com/
    spacecollective.org/ – an excellent creative space for art / science and forward thinking!

    All the best!

    Jesse.

  3. Wow, you gotta work to keep up with this group! Hall & I sat on our (ahem) laurels for a couple of days, and completely missed our chance to comment on Round 2! ๐Ÿ™‚ Love the ongoing discussions – and thanks for the cool links Jesse.

    Jeremy, the changes are looking great & bravo for presenting the b/w versions and the reduced sizes.

    Hall and i heartily agree that the elaborate gradient edges are less appealing/appropriate (they remind me personally of hubcaps) and provide excessive ‘framing’. I like what you’ve done with 5 and 9, encircling the trillium with the full name. However, maybe 5 and 9 are not quite as bold or dynamic …? If most everyone prefers the dark disk behind the trillium, then #6 is the best choice – it’s got all the great aspects without overdoing anything, and if we needed a pure B/W version (i.e. not grayscale) it would only need the disk changed to solid black. #12 is also working well but doesn’t have quite the nice degree of contrast that #6 has.

    It might be time to see how the logo would look with a more natural-looking trillium, as we’re all getting used to the symmetrical graphic one that makes a very stable-looking triangle. Would it be possible to throw in a sample (photographic) version so we could see it with the more organic form, undulate edges etc of the real thing, and see how that would contrast against the clean graphics? Like Jesse, i’ve been imagining an ink-line trillium rather than a photo-realistic one for the final version, imagining it as working better as a logo and not being mistaken for a photograph instead of an illustration.

    Keep up the great work Jeremy, and many thanks for all the energy you are putting into this.

    • Ditto! ditto! ditto! to everything that Kathryn and Hall said about the Round 3 sketches.
      Where the full name completely encircles the blue center, the outer circle now seems superfluous.
      In #1 I find it hard to read the full name against the green background.
      In my view, 5/9 and 6/12 are the ones to pursue.

  4. I’ve been sitting back as well, but I would concur with Emily, Kathryn and Hall, with the exception that #9 doesn’t work for me – the leaves are interfering with the legibility and interrupting the clean line.
    I would caution against rendering the trillium illustratively. A logo needs to be adaptable to a variety of situations and you want it to be crisp in every instance. Detail isn’t going to reproduce well in, say, a letterhead application, although it might look great full sized on a gallery wall. I vote sticking to a clean, classic graphic. 6 & 12 are strong in both colour and b/w and reduce legibly.

  5. I like number one best and I think it works fine with the gradient in black and white – as long as your using a good quality laser printer for your black and white it should be fine!

    (but I am British and I think do logos slightly differently) ๐Ÿ™‚

    Sarah

  6. My personal favourites are five and 12. In 12 the interior gradient should go to a plain colour to increase contrast and legibility. They should both be seen easily at smaller sizes, with poor printing and in black and white.

    I would also caution against a realistic trillium as it will lose its impact and I think it would become wishy washy.

    I do have one thought though. We have only really had two different logos presented (a circular one and an acronym) with minor modifications. We are all creative thinkers here and I was wondering if we can stretch ourselves and come up with something really interesting, creative and cool; to reflect all of our amazing work!

    This logo is brilliant and clever too. I think we can do something like this!

    • Would ‘Traumador the Tyrannosaur’ please identify him/herself? Nice to know who we’re communicating with.
      Thanks! ๐Ÿ™‚

      • Hi Kathryn,

        Traumador is the not-so-secret pseudonym of another blogger I administrate with on Art Evolved. You can click back to his nifty educational site narrated by by Traumador, a puppet.

        I put up a general call for comments on Jeremy’s sketches up on my own blog, to generate more ideas and comments. Both Saffy and Traumador are out-of-province science artists, not SONSI members using wacky pseudonyms. ๐Ÿ™‚

        (As a related note, sometimes I use “Flying Trilobite” when I’m posting here on sonsi.ca.)

  7. Hi everyone,

    Thank you for your input on these designs. I will be out of town until monday, but I should have an update for you guys sometime shortly there after.

    • I guess it’s worth pointing out that the black and white version of the final logo need not be exactly like the color version. If #1 were chosen, for example, a simplified bl and wh version (similar to #7 or #11) is probably in order.

  8. Hi Everyone

    It’s been a while since i’ve posted & in the meantime have been doing a bit of reading & lots of thinking about logos, design & visual communications. This process is a good education for all of us & i’m sure we’ll all emerge stronger from our group focus on design communication. I’d love to throw out a few new thoughts ….

    First, Jeremy again deserves applause for taking on the challenge of crafting a visual identity to represent nature and science illustration in southern ontario … not a small task!!

    Both Jesse & Jennifer made great comments about creative thinking being at the root of great logo design. Logo design has a long and storied history and doing it well is seen by professional designers as a pinnacle of achievement. As a professional group, it’s important that our publicly-conducted design process support this by aiming as high as we can.

    I think i see a couple of trends emerging in the responses. One is the already-mentioned desire to have a powerfully simple, creative idea front and center, something that clearly ‘says’ southern ontario science and nature illustration. The other is an attraction to the smooth, (dare i say) ‘slick’ polish of the gradient circle frames, which although admittedly very eye-catching, are not concept based.

    Are these two trends compatible?? At first i thought they weren’t, but a couple of ideas have occurred that i think might bring them closer together.

    First, I think we could revisit one of Jeremy’s original concepts: the one where the “O” was a drawing of a bug. At the time it struck us as too whimsical, but with more formal type, and a more fully-illustrated beetle, it could be really quite striking. Beetles have a wonderfully reflective surface that could work well with either a gradient or iridescent colour scheme, or in black-and-white as a scratchboard-type rendering. A beetle could work with a metallic or even manufactured-looking (i.e. robotic) surface, possibly making a nice science-nature hybrid…? I think this could represent our group well – after all we chose the wording ‘science and nature’ in order to encompass the more technological side of science illustration as well as the natural world.

    Here’s another idea: take #1 and change the outer circles into a polished-looking beetle, with the SONSI acronym and trillium on its back. The circle would of course become more of an oval, but the full group name could still be included circling the whole thing … (the spaces between the beetle’s legs might even separate the words if we are lucky :-). (This would end up looking a bit more like #6, but with a beetle image instead of the circle BG.) I believe this would change the souvenir-plate or hubcap look of the circles, to something that links more directly to the group and what it stands for, while preserving the higher-polish look that many people strongly respond to.

    What do you think? Worth a try?

    • Great ideas, Kathryn! I am once again in agreement with you about these designs. For your last idea, of taking #1 and changing the outer circles to look like a beetle, it might need to be a relatively plain beetle (but polished, as you say) in order for the acronym and trillium to stand out. Perhaps the entomologists in our group could suggest a native species that is fairly round….

  9. One more thought re the above post: a turtle would also make an interesting oval/circular motif if we wanted an alternative to the beetle …

  10. Please feel free to send sketches to me if you have any ideas that you think might work well. As for what we have so far, I am all for a simplistic logo if that is what everyone wants. I think we need to come up with a little more of a solid direction before proceeding with more roughs. I am getting a lot of mixed reviews from too many parties perhaps we could have a group conversation at the next meeting to discuss a more unified direction.

  11. Pingback: SONSI logo sketches – Round 4 « Southern Ontario Nature and Science Illustrators·

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