Below are the sketches that Jeremy created for a SONSI logo. Jeremy notes that these are rough sketches; the trillium, for example, would be a beautifully-rendered realistic-looking illustration in the final logo rather than the stylized version you see here. Some notes about his thought process: “The image that is behind the droplets is an image of the earth. The trillium was used in reference to Ontario, and the water droplet was used based on the idea that nearly all life on earth, in some way, relies on water for its existence. So I suppose this is my representation of life on earth. The reason the image is a little hard to read is that I had intended it to appear as though the earth was contained in the water droplet.
Personally I am not all that interested in the tear drop shape, was just an idea. I much prefer a circle, that way it has possibilities for uses as buttons or badges later in, as well as a simple logo for our site. I do like having the acronym in the logo as well as the name but I could be convinced to lose either one. I just think it would help with public understanding of the group name as well as purpose, particularly among the general public. I just found it wasn’t clear in that SONSI doesn’t explain what we are in a name, but it is easy to remember. The full name says what we are as a group, but is quite a mouthful.”
Please submit your comments about his sketches. What do you like? Are the trillium and water droplet appropriate symbols? If not, what are your ideas? Should the full name – Southern Ontario Nature and Science Illustrators – appear in the logo, or the acronym, or both? Make your comments as instructive as possible, and explain your reasoning, so Jeremy has something to go on. Thanks! – Emily
Jeremy's logo sketches